results

for-profit accomplishments include:

created new source of revenue for advertising / marketing / design agency providing new consistent revenue stream as well as increasing client retention

created sub-brand for agency to attract and capture cost-conscious clients; included a new & more efficient creative design / production process

developed and managed successful direct mail / online consumer research survey for national pool builder agency client to more accurately plan marketing strategy

provided major professional baseball league with competitive market analysis & sponsorship sales plan to more effectively target national & regional sponsors as well as national broadcast television networks

successfully prospected and introduced economic development organization producing large-scale events with new sponsor relationships

managed media client's NASCAR team & series sponsorship programs; supported client branding strategies - broadcast advertising, on-site event branding & corporate hospitality events

successfully created syndicated television distribution network of major sports cable networks for video production company's multiple program properties; achieved 100% U.S. market coverage & meeting sponsors' geographic & demographic target audiences for all program properties

developed new business line (entertainment programming) for video production company client; produced and distributed PBS-syndicated music television Christmas special; formed partnership between multiple television / music production companies & distribution partner with minimal expense to all partners; project included additional revenue stream - supporting audio CD soundtrack

produced well-received motion graphic animation video for major university client annual fundraising campaign; used via email campaign and to open annual fundraising event; successfully drove message of alumni & parent participation

produced long-format television commercial spots for major hospital client to increase revenue for specialty departments (orthopedics / invitro-fertilization)

redirected branding strategy of high-profile major national music recording studio client; expanded recording client base & increased revenue; managed client recording projects throughout entire production process

assisted real estate client in development of investment proposal for sale of multi-million dollar, multi-use commercial property; proposal included marketing analysis of current income-producing business as well as revenue forecasting of new proposed income-producing property

nonprofit accomplishments include:

created new revenue program for national nonprofit organization supporting United States Air Force; first corporate sponsorship program in organization's history; developed new revenue streams & resource partnerships, reduced key programs from being eliminated due to lack of funding and increased organization's brand awareness

provided fundraising, resource acquisition & target marketing strategies for nonprofit organization providing emergency financial assistance to struggling families of deployed US military service members

created and managed fundraising events for multiple nonprofit organizations; increased organizations brand / mission awareness, introduced new corporate relationships as well as raised needed project funds