results

for-profit accomplishments include:

refocused customer targeting for national business newspaper publisher; broadened prospecting base; developed strategic partnerships resulting in new customers; initiated targeted content marketing campaigns; reversed declining subscription trends

created new source of revenue for advertising / marketing / design agency providing a consistent revenue stream as well as increasing client retention

expanded agency prospecting targets; developed plan to attract and capture cost-conscious clients; included a new & more efficient creative design / production process

developed and managed direct mail / online consumer research survey for national pool builder agency client; results provided more accurate sales / marketing planning strategy

provided major professional baseball league with competitive market analysis & sponsorship sales plan to more effectively target national & regional sponsors as well as increase interest from national broadcast television networks

successfully developed new business relationships for economic development organization producing large-scale city cultural events

managed multiple NASCAR team & series sponsorship programs; supported client branding strategies - broadcast advertising, on-site event branding & corporate hospitality events

successfully created syndicated television distribution network for production company's multiple sports television properties; achieved 100% U.S. market coverage & meeting sponsors' geographic & demographic target audiences for all program properties

developed new entertainment programming business line for video production company client; produced and distributed PBS-syndicated music television Christmas special; formed partnership between multiple television / music production companies & distribution partner with minimal expense to all partners; project included additional revenue stream - supporting audio CD soundtrack

produced animation video for major university client annual fundraising campaign; used to open annual fundraising event; successfully drove fundraising message targeting alumni & parent participation

produced long-format television commercial spots for major hospital client to increase specialty department business (departments: orthopedics and invitro-fertilization)

redirected sales and branding strategies for high-profile major national music recording studio client; expanded recording client base & increased revenue; managed client relationships / recording projects throughout entire production process

assisted real estate client in development of investment proposal for sale of multi-million dollar, multi-use commercial property

nonprofit accomplishments include:

created new revenue program for national nonprofit organization; first corporate sponsorship program in organization's history; developed new revenue streams & resource partnerships, reduced key programs from being eliminated due to lack of funding and increased organization's brand awareness

provided fundraising, resource acquisition & target marketing strategies for nonprofit organization providing emergency financial assistance to struggling families of deployed US military service members

created and managed fundraising events for multiple nonprofit organizations; increased organizations brand / mission awareness, developed affinity group reintroduced new corporate relationships as well as raised needed project funds