results

for-profit accomplishments include:

refocused sales direction for regional restoration business resulting in expansion of customer base and increasing / stabilizing revenue stream; doubled revenue first 12 months; initiated targeted marketing campaigns resulting in new customers, increased revenue and increased brand awareness

reversed subscriber decline of several business trade newspapers (legal and real estate industries) by refocusing sales targeting; resulted in new customers; broadened prospecting base through strategic partnerships

created a new consistent revenue source for digital marketing / design agency that resulted in increased client retention as well

expanded advertising agency prospecting targets; resulted in acquisition of new clients; developed new strategy to attract and capture cost-conscious clients; included a new & more efficient creative design / production process

developed competitive market analysis and new sponsorship sales plan to major professional baseball league to more effectively target national & regional sponsors as well as increase interest from national broadcast television networks

successfully developed & delivered new sponsor relationships for major downtown economic development organization producing large-scale city cultural events

managed multiple NASCAR team & series sponsorship programs; supported client branding strategies - broadcast advertising, on-site event branding & corporate hospitality events

successfully created syndicated television distribution network for multiple sports television properties; achieved 100% U.S. market coverage & sponsor's geographic & demographic target audiences for all program properties

developed new entertainment programming business line for video production company client; produced and distributed PBS-syndicated music television Christmas special; formed partnership between multiple television / music production companies & distribution partner with minimal expense to all partners; project included additional revenue stream - supporting audio CD soundtrack

produced long-format television commercial advertising for major hospital client to increase specialty department business (departments: orthopedics and invitro-fertilization)

redirected sales and branding strategies for high-profile major national music recording studio; expanded recording client base & increased revenue; managed client relationships / recording projects throughout entire production process

assisted commercial real estate brokerage in development of investment proposal for sale of multi-million dollar, multi-use commercial property

nonprofit accomplishments include:

created new revenue program for national nonprofit organization; first corporate sponsorship program in organization's history; developed new revenue streams & resource partnerships, reduced key programs from being eliminated due to lack of funding and increased organization's brand awareness

produced successful fundraising video for major university’s annual fundraising campaign; used to open annual fundraising event; successfully drove fundraising message targeting alumni & student parent participation

provided fundraising, resource acquisition & target marketing strategies for nonprofit organization providing emergency financial assistance to struggling families of deployed US military service members

created and managed fundraising events for multiple nonprofit organizations; increased organizations brand / mission awareness, developed new corporate relationships as well as raised needed project funds