Shea Strategic Partners is a consulting practice that works with businesses and nonprofit organizations to:
  • Generate new revenue opportunities;
  • Find new sources of funding for short and longterm projects and programs;
  • Expand their customer /  donor base;
  • Increase sales / funding;
  • Increase brand / organization awareness; and
  • Reduce operating expenses.
 
What is Partnership Development?

Partnership development is the process of seeking collaborative business relationships, or strategic alliances, as a means of generating income and / or reducing expenses.

What it means to businesses as well as nonprofit organizations is to tap in to the strengths of other organizations in order to increase revenue or decrease operating expenses - to the benefit of both parties.

In terms of sales and funding acquisition, it is also a successful strategy used by businesses and nonprofits to form a closer tie with prospective buyers or program funders.
 
Partnerships / Corporate Sponsors
Corporate partners and sponsors are critical to many for-profit and nonprofit organizations.

Though we find ourselves today in tough economic times, corporate sponsorships will continue to be used to create a greater affinity between corporations and their customers.

The organization that will succeed in securing sponsorship funding in today's economy will be the one who will not only reach the potential sponsor's customers and do so as cost-effectively and creatively as possible but also instill a feeling of collaboration or partnership with the sponsor in meeting their goals.
Principal consultant,  Jim Shea, is an experienced business development executive and strategic account manager who has successfully used partnership development strategies throughout his 25-year career in both the corporate and nonprofit sector.

He specializes in identifying and marketing to prospects with the greatest affinity to a business's product or service and to corporate, institutional and individual donors most likely to connect with a particular nonprofit cause.


 
Some examples of partnerships:

Jim has developed advertising / marketing partnerships between major consumer product companies and sports / entertainment companies resulting in:
  • Increased sales / distribution,
  • More efficient reach of targeted customers, and
  • Development of stronger relationships between all parties.

He has developed technology partnerships involving corporations
and nonprofits that have:
  • Reduced operating expenses for the nonprofit, and
  • Provided new opportunities for business for corporate partners.

For nonprofit organizations, he has developed partnerships that have:
  • Generated new funding sources and new resource partners to help expand or maintain programs while simultaneously
  • Expanding the organization's brand awareness.